Listing on Fawran is “catalog-first”. Before you set your price you link your product to a shared catalog identity. Understanding that one idea makes everything else click.
Catalog identity vs your offer
When you add a product you first find or create the catalog identity, then build your offer on it.
Every product starts as a Draft
A new product is a Draft and is not visible to buyers. It becomes buyable only after you add it to inventory and choose a fulfillment model. The product itself isn’t “approved/rejected” — that moderation applies to the catalog identity, not your offer.
Two things that surprise new sellers
| Topic | How it really works on Fawran |
|---|---|
| SKU | Auto-generated for you when you save — you don’t type one in. |
| Variants | There is no size/color variant matrix. One product = one offer, one price, one stock line. Colors are a simple descriptive list; sizes aren’t collected at all. To sell several colors or sizes you create a separate product for each combination — see Selling Multiple Colors & Sizes. |
Product status vs catalog status
Your offer has exactly three statuses: DRAFT, ACTIVE and INACTIVE. There is no product-level “pending approval”. Approval and moderation happen one layer up, on the catalog identity:
| Layer | Statuses | What it means for you |
|---|---|---|
| Your product | DRAFT · ACTIVE · INACTIVE | You control this by adding inventory and using Hide/Activate. |
| Catalog identity | VERIFIED · CANDIDATE · MERGED · REJECTED | Fawran moderates this. A candidate you created is buyable immediately and reviewed later. |
| Brand | VERIFIED · UNVERIFIED · CANDIDATE · REJECTED | Brand verification is a separate request — see Brand Requests. |
In your products list, anything that isn’t ACTIVE shows a single “Hidden” chip — including drafts. Hover the chip to see the reason; the product detail page shows the precise state.