Fawran doesn’t (yet) show a single “seller score”. What it does show are concrete, honest signals about how your store is doing. Watch these, and act on them.
The metrics that exist today
| Metric | Where | Why it matters |
|---|---|---|
| Cancellation Rate | Sales Reports | High cancellations mean buyers don’t get what they ordered — the strongest negative signal you control |
| Return Rate (per product) | Sales Reports → Top Products | Flags products that come back too often; colour-coded red at ≥ 5% |
| Returns Impact | Sales Reports → Returns Impact | How much returns are eating into a period |
Two live signals on your dashboard
Needs action
Orders waiting on you. Clearing this quickly is the single biggest driver of reliable fulfillment.
Fawran warehouse inventory issues
Open warehouse cases affecting your FBF stock. Resolve them so stock doesn’t sit stranded.
The habits that keep metrics healthy
- Approve and prepare new orders promptly — don’t let them age.
- Only list what you can actually fulfill; cancel early (with a reason) if you can’t.
- Keep listings accurate — right photos, sizing and description — to cut returns.
- Pack well and label clearly to avoid damage and delivery failures.
- Handle returns within their SLA stages; don’t let deadlines expire.
⚠️Warning
Cancellations and late handling are the behaviours most likely to hurt your standing. A red product Return Rate is an early warning — fix the listing or packaging before it drags your store down.
ℹ️Note
A dedicated Store Reviews area is coming. When it arrives, customer ratings will become another performance signal — keeping fulfillment tight now is the best preparation.