The Smart Assistant is an AI helper being connected to the Seller app. It is not switched on for stores yet. Until it is, the “Need help?” and Help buttons open a support ticket instead — so you always have a way through.
Where you’ll find it
While the assistant is being finished, the fastest reliable path is this Help Center (search or browse) plus a support ticket for anything account-specific.
What it will be great for
- “How do I…” questions about using the platform.
- Finding the right screen or workflow quickly.
- Understanding a status or policy in plain language.
Even once it is live, the assistant gives guidance only — for account-specific actions (a stuck order, a verification decision) you’ll still open a support ticket. See Coming Soon & Limitations for everything still being switched on.