🏪SellerFulfillment ModelsPopularRecentUpdated Jul 12, 2026·Verified against the app Jul 12, 2026

FBF vs MARKET vs FBS — Choosing a Fulfillment Model

#fulfillment#fbf#market#fbs#comparison#decision
Fulfillment Models · Overview

Every inventory line on Fawran runs on one of three models: FBF, MARKET or FBS. You choose the model when you add a product to inventory — and one product can be offered on more than one model at once. This guide compares them side by side so you can pick deliberately.

The three models in one line each

FBF — Fulfilled by Fawran (FBF)
You send stock to a Fawran warehouse once; the platform stores it, preps every order, delivers it and handles returns. You have no per-order work at all.
MARKET (MARKET)
You store the goods. For each order you prepare the items and mark them ready; a Fawran captain collects them, the warehouse preps and the platform delivers.
FBS — Fulfilled by Seller (FBS)
You store, prepare and deliver yourself (your own courier). You drive the order status in the app, including a required tracking number at dispatch.

Side-by-side comparison

FBFMARKETFBS
Who stores the goodsFawran warehouseYou (your warehouse/shop)You
Who preps each orderFawranYou hand over the items; the Fawran warehouse does final prepYou
Who delivers to the buyerFawranFawranYou / your courier
Pickup from youOnce per inbound shipment (or you drop off)A captain collects every ready orderNone — you dispatch yourself
Labels you printCarton/box labels always; SKU labels; unit (FWU) labels only if the shipment is set to seller-prints — the unit-barcode service is awaiting platform activationA shipment barcode label — the panel is awaiting platform activation, so nothing is printable todayWhatever your own courier requires (outside the platform)
Your per-order actionsNone — “This order is managed by the platform (FBF). You cannot change its status directly.”Approve → mark Ready for Dispatch (+ cancel while it’s still with you)Approve → Out for delivery (tracking number required) → Delivered (+ cancel)
Pages you useInventory, Shipments › FBF Shipments, Barcode Center, Warehouse Returns, RestockOrders (prep card), Inventory (declared quantity, package weight + dimensions), your WarehousesOrders (status buttons), Inventory (declared quantity, max delivery days), Returns
Main status languageFBFShipmentStatus for inbound stock; order items need no actionMarketPrepStatus (17 stages, only the first transition is yours)ItemStatus — you move it yourself
Inventory controlQuantity is warehouse-controlled (locked in the app); it counts only after receiving and activationYou declare the quantity; it can’t go below what’s reserved by open ordersYou declare the quantity; it can’t go below what’s reserved
Extra required inventory fieldsRelease dateRelease date, quantity, package weight + 3 dimensions (cm)Release date, quantity, max delivery days (1–30), installation flag
ReturnsGo to the Fawran warehouse — you decide dispositions in the Warehouse Returns workspacePhysical returns land at the warehouse workspace; the return case itself is read-only for youFully seller-handled 12-stage flow; goods come back to you
Common failure pointsShipment rejected at receiving (label/box mismatches)Captain no-show or warehouse condition check rejects unitsFailed delivery attempts — you coordinate with your courier
ℹ️Note

Each model has its own fee structure. The financial details of this step are covered in a dedicated Finance guide coming soon.

Decision guide

Choose FBF if…
you want zero per-order work, sell steady movers you can send in bulk, and are comfortable with the goods living at the Fawran warehouse. Best delivery speed consistency.
Choose MARKET if…
you want to keep stock at your place but let Fawran handle the buyer-facing delivery. You must be able to prepare orders promptly — a captain is dispatched to you for every order.
Choose FBS if…
you have your own delivery capability (or courier contracts), sell items that are hard to warehouse (bulky, custom, fragile), or want full control of the buyer experience — including handling returns yourself.
💡Tip

You don’t have to pick one forever. The same product can have an FBF line for fast movers and an FBS line as overflow — each line has its own quantity and each order arrives already tagged with its model.

Where each model lives in the app

  • FBF: ShipmentsFBF Shipments for sending stock; orders then run on their own.
  • MARKET: Orders — the order detail page carries the Market prep card and the warehouse journey timeline.
  • FBS: Orders — the status buttons on the order detail page are your workflow.

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