The Ads & Promotions Center brings all your marketing into one dashboard — “Manage all your ads, offers, and coupons in one place to boost your sales and reach more customers.” Start here, then dive into the right tool.
The four ways to promote
| Tool | What it does | You pay for… |
|---|---|---|
| Ads | Buy visibility — product ads (per click) or display banners (per impression / fixed) | Impressions or clicks |
| Offers | Join Fawran-run deal programs (Category, Flash, Big) at a discounted price | A possible participation fee |
| Coupons | Discount codes/clips applied at checkout | The discount you give |
| External Ads Tracker | Free UTM links to measure off-platform traffic (Instagram, TikTok, influencers) | Nothing — it’s measurement only |
Where to find it
Open Ads & Promotions from the main navigation — it lands on the Promotions Center itself.
Ads & Promotions›Promotions CenterQuick actions from the hub
The center’s quick actions launch you straight into the common tasks: Create Ad Campaign, View Offers, and Create Coupon. It also shows a performance strip — ad impressions, clicks, spend, ROAS, offer orders and active coupons.
Which one should I use?
Combine tools deliberately: a Flash Offer creates urgency, a coupon sweetens the deal, and a product ad makes sure people see it. Start with one, measure, then layer.
Common mistakes
Treating campaign or offer creation as a payment step. Nothing is charged at that moment — the wizard only records the budget, discount or terms you set. Billing isn’t part of any of these flows today.
Expecting the External Ads Tracker to generate traffic by itself. It only measures — pair the UTM link with real distribution (your own posts, an influencer, a paid ad) or it will report zeros.
Stacking a Flash Offer and a percentage coupon on the same product without checking whether the offer allows combination. Check the offer’s terms on its details page first.