The External Ads Tracker isn’t an ad buy — it’s a free measurement tool. It generates trackable UTM links to your Fawran pages so you can see how much traffic, and how many orders, each external channel actually drives.
Generate a tracking link
- Open Ads & Promotions → External Ads Tracker and click Generate UTM Campaign.
- Enter a campaign name and a landing link — it must be a valid URL on fawran.com.
- Copy the generic UTM link, or pick a source (Facebook, Instagram, TikTok, YouTube, or a custom one) to get a source-specific link.
- Use that link in your bio, post, story or influencer brief.
What you can measure
The tracker reports per-campaign metrics: sessions, visitors, impressions, clicks, add-to-carts, units, orders, revenue, click-through rate and conversion rate. You can search campaigns and export to CSV.
Common errors
Submitting a landing link that doesn’t point at fawran.com is rejected before the campaign is created.
- The URL points to a different domain, or is missing the https:// scheme.
- Copy the exact product/category/page URL from fawran.com and paste it as-is.
Use a different source link per channel so you can compare them fairly — a single shared link can’t tell Instagram traffic from a newsletter click.
Give each channel its own link (one for Instagram, one for your newsletter, one per influencer). That’s the only way to know which partnership is actually paying off.