πŸͺSellerGetting StartedPopularUpdated Jul 12, 2026Β·Verified against the app Jul 12, 2026

Choosing a Fulfillment Model: MARKET, FBS & FBF

#fulfillment#market#fbs#fbf#strategy
Getting Started Β· Fulfillment

You choose a fulfillment model when you add a product to inventory. It decides who holds your stock, who delivers to the customer, how much you do, and when the product becomes buyable.

Side by side

MARKETFBSFBF
Stock stored byYouYouFawran warehouse
Delivered byFawran captain (picks up from you)You / your courierFawran
Goes liveImmediately after adding inventoryImmediately after adding inventoryAfter the warehouse receives your stock
You packYesYesOnly the inbound shipment
ReturnsManaged by the platform; returned units reach you physicallyYou drive the whole return flowHandled at the Fawran warehouse

How each one feels day to day

MARKET β€” you stock, Fawran delivers
You keep the product at your location. When an order comes, you prepare it and mark it ready; a Fawran captain picks it up, the warehouse preps it and Fawran delivers. Best when you want delivery handled but keep your stock close.
FBS β€” Fulfilled by Seller
You stock and you ship. You drive every order status yourself, including providing a tracking number and courier. Most control, most work β€” and you manage returns end-to-end.
FBF β€” Fulfilled by Fawran
You send stock to a Fawran warehouse once. After that, Fawran stores, picks, packs, ships and handles returns at the warehouse. Least daily work; you give up day-to-day control and the product is buyable only after the warehouse receives it.

When your product goes live

MARKET / FBSAdd inventory β†’ buyable immediately
FBFCreate an FBF shipment β†’ ship to warehouse β†’ warehouse receives β†’ buyable
❗Important

This is the wording the platform shows you when you save a product: MARKET/FBS β€” β€œadds the product to inventory and declares the available quantity, then it becomes buyable immediately.” FBF β€” β€œcreates a supply request and ships the inventory to a Fawran warehouse, and it becomes buyable after the warehouse receives the goods.”

⭐Best Practice

You can use different models for different products. Many sellers start with MARKET or FBS to go live fast, then move best-sellers to FBF to cut their daily workload.

🚫Common Mistake

Choosing FBF for a product you need selling today. FBF only becomes buyable after the warehouse physically receives your inbound shipment β€” plan for that lead time.

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